Mattias has worked in the igaming industry for over 15 years. He started his igaming career when he joined the former startup company Catena Media as their Head of SEO and together with the founders Erik Bergman where he was responsible for building up Catena’s internal marketing department. Mattias left Catena after their successful IPO on Stockholm Nasdaq.
Mattias got recruited to LeoVegas Gaming Group as their Director of Search responsible for the Groups overall search strategy including both paid and search. He built up the internal marketing department to over 50 people with responsibility over all LeoVegas Gaming Group’s presence online, such as LeoVegas, Royal Panda and BetUk. After the group’s announcement of acquiring Rocket X, he resigned and founded ENV Media, where he currently has been working for the past 4 years.
Areas of Expertise
- Search and online marketing
- Entrepreneurship and leadership skills
- Content marketing (casino)
Mattias has been a keynote speaker at some of Europe’s biggest search and gaming events, as well as an industry expert participating in several Industry events. Below are links to some of them:
- Invited to the world’s biggest Igaming conference SIGMA Malta, as a keynote speaker with over 10 000 attendances
- Acquisition and Off-Page SEO in the IGaming industry – Youtube link
- Fueling M&A with Search Data – Youtube link
- Search trends in the Gambling Industry at IGaming Next – Youtube Link
- SBC Digital India 2021 – Links to the event page, agenda for the days, and event summarized
- Participated in the podcast Big Betting Balagan, covering the Gambling Landscape in India – YouTube Link
- Invited as a keynote speaker at SEOCON Jakarta, Asia’s largest SEO event with over 15 000 attendees, talking about marketing strategies in the Indian market – Youtube Link
- Managing director for SevenJackpots.com, India’s largest Casino portal
- Corporate management of LeoVegas Groups domain portfolio – https://portsgroup.com/en/blog/digital/ports-group-announces-new-client-leovegas-mobile-gaming-group/
How Does Mattias Pass the Time?
- Mobile Games: Mattias is a sucker for mobile games – strategy games in particular. He is currently obsessed with playing Risk.
- Working Out: Mattias has a real passion for training and running and spends at least 5 days a week running or hitting the gym.
Favourite Casino Games
- Mega Fortune