7JP – Where Winners Come to Play!

As the premier destination for winners to play, we take pride in offering a diverse selection of the finest online casino entertainment. We have specifically focused on providing the most loved games for our growing Canadian community. Our dedication to providing a safe, fair, and enjoyable gaming environment has earned us the trust of our loyal players.

Over 40 Years of Experience in Online Gambling

Collectively, we have been working in the igaming industry for over 4 decades. We all come from similar backgrounds but have all worked in completely different roles – from content writing and igaming journalism to marketing, to casino game design and web design. Some of us have worked together within the Asian and European markets for affiliates and large operators like LeoVegas.

What is 7JP?

Are you curious about the name? Wondering what exactly JP stands for? Well, it stands for Jackpots, of course! Our full name is 7Jackpots, but we wanted to keep it short and sweet, so we decided to shorten it to 7JP. We feel it’s snappy, to the point and easy to remember – just like our casino!

The Team

Our core team at 7JP is constantly on the lookout for the best games and providers to give you an exciting and safe gaming experience. Find out more about us below!

Mattias Bergehed

CEO & Co-Founder

Shane Hand

COO & Casino Expert

Svilen Madjov

Head of Research

Our Values


Our team of seasoned professionals brings unparalleled industry knowledge and insight to the table. Above all else, we make the best of our collective experience within the igaming industry – working for casino operators, game providers and affiliates – to create something truly unique for you.


We understand that a memorable gaming experience is the cornerstone of customer satisfaction. Our commitment to delivering engaging and immersive entertainment is evident in our attention to detail, user-friendly interface, and diverse selection of games. We continuously strive to exceed expectations and elevate the online casino experience for our players.


As a leader in the online casino industry, 7JP is dedicated to maintaining the highest standards of quality and performance. We rigorously evaluate and handpick our gaming content to offer only the best entertainment options to our players. We’ve built our reputation upon our knowledge of the Canadian market and aim to share our findings through research papers and case studies.


We aim to be completely transparent in everything we do – from who we are to what we do and why we do it. We do this because building trust between us and our players is at the very heart of who we are. Fairness and honesty help us all make informed decisions.

We have been working in this industry for a long time and we know how important it is for our players to be able to trust us. That’s exactly why we strive to give you as much information about who we are and what we do. It’s why we are giving you our contact details! We want you to know that behind it all, we are a small group of passionate people with a real love for online casino.

Mattias Bergehed, Managing Director

Our Mission

At 7JP Casino, our mission is to revolutionize the gaming experience for Canadian players.

We are also committed to creating a mobile-first platform, the likes of which has never been seen before in Canada.

With integrity at the heart of our operations, we strive to be the benchmark of excellence in the online casino industry. We invest our efforts in long-lasting relationships with our customers through open communication and unwavering support. Together, let’s embrace the thrilling world of 7JP, where winners come to play!


  • April 2023: The first pages go live on the website 7jackpots.com
  • May 2023: We change the brand name to 7JP